A common trail in the South African entrepreneurship tale is that of young struggling entrepreneurs that are caught in a system and mindset of promises by the government to live the promised dream that was meant to come hand in hand with democracy. But the reality of a democratic society is not what the books and policies developed by power-hungry individuals panned out to be. The truth that this new generation needs to digest is that the policymakers write and say what people need and want to hear just to gain political support but it’s not what they will do once elected into office.
The novel has long expired now but we still continue to attend their communal meetings powered by their political hunger. So now the question is how should a hungry young South African break free from the notions that have shaped their mindset?
Make your own space / brighten the corner you’re in
Sometimes we tend to look at the outside world and this life is better there than where you are. Only to find out the outside world is surviving because of the support you who are not in their community but thrive to give them.
The Spaza shop was a model that worked in the township and fed a lot of community but in not even three years that model has exchanged hands and is owned by outside who saw the true value of it. This exchange cripples the township community because money doesn’t stay, it comes in and leaves.
The former Spaza shop owners easily gave way for the new owners because they never saw the true essence and value of the Spaza shop until it was removed from them. To leave the South African dream you need to appreciate and take pride in everything that you own. Make it bright because there are people ready to take ownership of it.
Value Customers more than money
Entrepreneurs especially upcoming entrepreneurs need to know that customers are the most valuable asset of the business. If you serve them with respect they will forever pardon your shortfall.
When foreign shop owners started infiltrating the market they referred to each and every person, young and old as “my friend”. This interaction with their customers formed a bond which has seen them being pardon for many things.
When servicing people, pride and disrespect cannot be in your vicinity.